Planting the Seeds of Regional Leadership
- Kimberley Chu
- Jun 4
- 3 min read
Updated: Jun 11
4th June 2025
Avenel, VIC — Fairley Leadership Program ignites bold visions and lasting legacies at Fowles Wine, Avenel
On the 4th of June, the 2025 Fairley Leadership Program cohort gathered at the stunning Fowles Wines estate in Avenel for a powerful day of learning, reflection and regional inspiration. The event brought together participants and some of the region’s most influential leaders and changemakers to explore how purpose-driven leadership can create lasting legacies across northern Victoria.
"Leadership is the art of planting what you may never see bloom."
Andrew Fairley AM, a commercial and equity lawyer, philanthropist and former Chair of the Sir Andrew and Lady Fairley Foundation, shared insights on the long-standing vision of the Fairley Leadership Program and the responsibility of leadership in creating lasting community impact.
Drawing from the book On Life’s Lottery, Andrew spoke candidly about the randomness of privilege and the obligation of those who have “won the lottery of life” to uplift those who haven’t.
“It is the community that makes us rich,” he said. “And it’s our job to give back.”
He outlined his vision for Goulburn Murray region as a place where all members of the community across all ages, cultures, and backgrounds have the opportunity to thrive. He believes lasting change starts with young people and equitable access to education, helping children reach their full potential.
Andrew urged participants to be intentional about their leadership journeys: “Set a vision for yourself and your community. Create your own KPIs. Set goals each year. Know who you are and what you want and measure your impact.”
With decades of experience in law, leadership and philanthropy, Andrew reinforced the importance of giving not just financially, but through enduring commitment to place, people, and purpose.
"Navigating systems means stepping into complexity."
Matt Nelson, Acting Land Coordinator General at the Department of Transport and Planning, led an eye-opening session on navigating government systems and embracing complexity.
With three decades of experience in public service, Matt encouraged the cohort to seek place-based, community-driven solutions rather than top-down ones.
“Leadership isn’t one-size-fits-all — the best solutions are built with communities, not for them,” he said.
He challenged participants to embrace vulnerability, take risks, and not be afraid of failure.
“Don’t wait to be invited to the party — look for the opportunities. Hug the cactus. Ask the silly questions. Come with solutions, not just problems.”
Matt reinforced that leadership is shaped by mindset, networks, and self-awareness — and that understanding your environment is just as important as understanding yourself.
From Newsroom to Boardroom: A Regional Storytelling Legacy
In the afternoon, Ross McPherson AM, Chairman of McPherson Media Group, offered a personal and powerful account of how the Fairley Leadership Program came to life.
Reflecting on his family’s deep roots in regional publishing and advocacy, Ross spoke of the need to grow leaders who stay local and lead local, emphasising that the most interesting initiatives come from community action sparked by the need to solve local problems.
He emphasised the role of local media in building strong communities and discussed the shift in social behaviour in an increasingly digital world.
“We’re seeing less face-to-face interaction. It’s more important than ever to advocate for the community and maintain real-world connections.”
Ross highlighted education, health, media, and agriculture as the pillars that underpin regional strength and the sectors where great leadership makes the greatest difference.
Leading with Purpose: Vicki’s Story
A proud member of the 2015 Fairley Leadership Program cohort, Vicki Scott is a passionate, purpose-driven leader whose journey continues to reflect the very essence of the program.
With a background in strategic planning, marketing, governance, and community capacity building, Vicki brings a powerful blend of empathy, experience, and entrepreneurial thinking to every role she takes on. Her natural curiosity and inclusive approach have helped her build strong networks and deliver meaningful, sustainable outcomes across the region.
As a coach and mentor, Vicki supports emerging leaders to step into their own power and shape the future of their communities. She is widely recognised for fostering innovation and promoting equality, health, and opportunity for all.
She approaches leadership with a unique mix of professionalism, passion, and fun.
“The power of the peacock,” a reminder she shares with the cohort, is about standing tall, being proud of who you are, and leading with heart and authenticity.
Vicki’s story is one of vision, values, and unwavering purpose, inspiring the cohort and those around her to lead with courage and conviction.
